Morton Salt started out as a Chicago sales agency in 1848, called Richmond & Company, Agents for Onondaga Salt. The discovery of gold in California in 1849 created a huge demand for salt as fortune-seekers made the long journey west. In 1889 Joy Morton (whose father served as secretary of agriculture under Grover Cleveland and invented Arbor Day) acquired a major interest in the company and renamed it Joy Morton & Company. In 1910, the firm was finally renamed the Morton Salt Company.
Morton Salt began adding magnesium carbonate as an anti-caking agent to its salt in 1911. The Morton Salt Umbrella Girl was born in 1914, along with the slogan, "When it rains it pours."
...Get it? BECAUSE WHEN IT RAINS AND IT'S HUMID OUT THE SALT STILL POURS!
This blew my mind. Anyway, 1924 brought iodized salt, and then here is a progression of the Morton Salt Umbrella Girl over the decades:
Isn't she adorable? She reminds me of the Coppertone girl, but I feel less awkward.
1914: Adorable
ReplyDelete1921: Retarded
1933: Adorable
1941: High
1956: Higher
1968: trying to be grown up?!
That salt is really good I love morton salt
ReplyDeletecan't say i've ever bought that salt...but she does remind me of the coppertone girl lol
ReplyDeleteSeems to be a great salt.
ReplyDeleteInteresting to see how the logo has changed over the years. That umbrella used to be huge!
ReplyDelete....... or the girl used to be small.
DeleteMind = Blown
:O
The last design is beautiful. It's always nice to see those 60' vintage drawings in brands or products.
ReplyDeleteI never knew salt could be so interesting!
ReplyDeleteVery interesting. (:
ReplyDeletehaha alot can come from salt I guess, you really bring salt forth I must confess.
ReplyDeleteI always buy Morton salt
ReplyDeletewow that is some interesting information. I am surprised by how old the salt company was.
ReplyDeleteI always use morton salt not many other brands to choose from that are good. But isn't salt just salt?
ReplyDeleteNever seen that brand :o
ReplyDeleteHey there, L. here. From [I Am Unimaginative]. One, I love the last picture. The Morton Salt girl's gone through some metamorphoses! Second, answer to your question on my blog - a shit ton does not weigh the same as a regular ton, it weighs as much as a shit ton. Answer? I think so!
ReplyDeleteThats pretty interesting, don't think I would have ever put that together, "when it rains it pours".
ReplyDeleteby the way I just started that blog about runescape, got my first post up. Give it a look-see if you would. (=
We always had Morton Salt growing up
ReplyDeleteDo you ever put sea salt on potatoes that's always really good :)
ReplyDeleteI always thought that girl in the rain made no sense whatsoever, like so much of the advertising today.
ReplyDeleteshe grew so little in 50 years, is she japanese and doens't look like her real age? so many questions.
ReplyDeleteThat is a really clever slogan right there, I really like it.
ReplyDeleteAnd I agree, much better mascot than the Coppertone girl.
In the UK it is saxa salt and it also is still recognizable by a big red SAXA logo. There was even saxa train carriages for moving it around the country.
ReplyDeleteInteresting how these days we do not connect "when it rains it pours" to mean anything at all. but back in the day salt that was not clumping together was rare, we are so spoilt, we don't realize how good we have it !
I definitely have 1968 tattooed on my back...
ReplyDelete